4 Keynote Presentations & 12 Breakout Sessions

Schedule At A Glance

 Monday, April 29, 2024

1-6:00 p.m. | Exhibitor Set-up

3-6:00 p.m. | Registration Opens

3-6:00 p.m. | Hospitality Room Opens

5:00 p.m. | First-time Attendee Reception | Hotel bar

6-8:00 p.m. | Fun-A-Palooza at Andy B’s at Branson Landing sponsored by Vision Care Direct

8:00 p.m. | Hospitality Room Opens sponsored by GrowthZone/ChamberMaster


Tuesday, April 30, 2024

7:30 a.m. | Registration

8:00-09:30 a.m. | Breakfast (buffet)

9:00 a.m. | Welcome to MAKO 2024

9:30 a.m. | Opening Keynote – Jeremy Arthur

10:30 a.m. | Exhibitor Showcase & Break

11:00 a.m. | Keynote – Doug Holman

12:00 p.m. | Lunch sponsored by Community Matters

1:00 p.m. | Keynote – Dr. Chris Kuehl

2:00 p.m. | Exhibitor Showcase & Break

2:30 p.m. | Breakout Sessions 1-3

3:30 p.m. | Break

3:45 p.m. | Breakout Session 4-6

4:45 p.m. | Reception & Exhibitor Showcase

6:30 p.m. | Dinner on Your Own

8:00 p.m. | Hospitality Room Opens


Wednesday, May 1, 2024

7:00-8:30 a.m. | Buffet Breakfast

7:30-8:30 a.m. | Coffee & Conversations

9:00 a.m.  | Breakout Sessions 7-9

10:00 a.m. | Exhibitor Showcase & Break

10:15 a.m. | Breakout Sessions 10-12

11:15 a.m. | Lunch sponsored by NWA Media 

12:00 p.m. | Closing Keynote  – Sarah Sladek

1:00 p.m. | Closing Remarks / Exhibitor Passport Prize Giveaways

1:30 p.m. | MAKO Board Meeting

Keynote Presenters

Jeremy Arthur, CCE, IOM

Jeremy Arthur, CCE, IOM

Executive Director, Government & Economic Development Institute, Auburn University

A fifth-generation Alabamian, Jeremy Arthur’s commitment to leadership and service to his community, state, and beyond is well documented. Currently, Jeremy serves as the executive director of the Government & Economic Development Institute at Auburn University. He serves as the chief administrative executive responsible for the total operations of the organization that provides guidance, training, professional development, leadership, community development, research, and civic engagement endeavors across the State of Alabama.

Jeremy began his career at the Economic Development Institute at Auburn University and then went on to serve as president of the Prattville (AL) Area Chamber of Commerce, where he led community development initiatives, economic development efforts, tourism plans, and many other programs. Most recent, he served as the president and CEO of the Chamber of Commerce Association of Alabama and represented all the local chambers of commerce across the state providing guidance, training, professional development, leadership, and advocacy.

The list of national, statewide, regional, and local organizations he has chaired or serves briefly includes his local hospital board, his local Rotary, numerous academic and advancement efforts at Auburn University, Voices for Alabama’s Children, Main Street Alabama, the Alabama Small Business Commission, the Ending Childhood Hunger in Alabama Task Force, Alabama Communities of Excellence and the U.S. Chamber of Commerce Foundation Board of Trustees and Committee of 100. In 2021, Jeremy was the recipient of the Jamie Wallace Award, the highest award presented by the Chamber of Commerce Association of Alabama, in recognition of his service to the industry.

Jeremy is a two-time Auburn University graduate and is currently a Ph.D. candidate in Public Administration & Public Policy. Also, he holds the Certified Chamber of Commerce Executive (CCE) designation which is held by less than 4% of chamber executives nationally.

Personally, Jeremy enjoys Auburn Tiger football and men’s basketball, traveling the globe to learn about other cultures, exploring Alabama’s rich and diverse history and reading the works of his favorite author, Alabama-native Nelle Harper Lee.

Doug Holman

Doug Holman

Co-Founder, Holman Brothers Membership Sales Solutions

Doug Holman isn’t just any sales consultant, he’s real-world chamber guy with over two decades of chamber membership sales and management experience and “know-how”.  As the co-founder of Holman Brothers Membership Sales Solutions, Doug guides chamber executives and membership pros from across the U.S. to use common sense, proven methods, and activity-based performance management to fast-track growth.  Doug’s keynotes and workshops are jam packed with practical, down-to-earth advice and actionable takeaways that empower chamber pros to continually reach higher levels of sales and revenue performance.

Chris Kuehl, Ph.D.

Chris Kuehl, Ph.D.

Managing Partner & Co-Founder, Armada Corporate Intelligence

Dr. Chris Kuehl serves as Armada’s Chief Economist working with a wide variety of private clients and professional associations over the last 21 years. He serves as the Chief Economist for several national business associations. He is also the Economic Analyst for the Fabricators and Manufacturers Association and writes their bi-weekly publication, Fabrinomics, which details the impact of economic trends on manufacturers.

Chris is one of the chief editors for the Armada Flagship Brief, which hits several thousand business executives three times a week.

As a popular keynote speaker, he makes approximately 100 presentations each year to business and industry associations in the US and overseas.

Chris has a doctorate in Political Economics and advanced degrees in Soviet Studies and Asian Studies and was a professor of international economics and finance for over 15 years prior to starting Armada.

Sarah L. Sladek

Sarah L. Sladek

Speaker, Author, CEO

Sarah Sladek has been referred to as a social equity expert, a global leader in strategy, and a Talent Economy influencer. Organizations worldwide have relied on her insights to plan their futures, foster cultures of relevance and belonging, and realize growth.

Leaders who seek Sarah’s expertise tend to want a different outlook for their organizations, but they aren’t sure how to make it happen. They feel stuck. Overwhelmed by change, turnover, conflict, and decline. They worry the organization is aging out or becoming irrelevant.

Sarah has the solutions to these challenges and more.

Since 2002, she has dedicated her career to understanding the concepts of engagement and belonging and answering these core questions:

  • Why are younger generations less likely to feel like they belong?
  • When and why did belonging transition into increased turnover, disengagement, and decline?
  • Is change possible?

Sarah delves into social, demographic, and economic research to understand shifts in belonging. She refers to this comprehensive approach as next gen intelligence. Using this approach, Sarah has successfully turned organizations around, bringing them to a place of increased relevance, relationship-building, growth, and profitability.

Sarah is the founder and CEO of two consulting firms: XYZ University, helping organizations bridge generation gaps, create inclusive cultures, and engage younger generations of talent; and Membership University, helping associations strategize for growth, increase member engagement, and engage younger generations of members.

In fall 2023 her sixth book, MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back, will hit the market, as will a Jobs of Tomorrow docuseries she was featured in and co-produced. In addition, Sarah is a web show host, podcaster, member of Forbes Business Council, and contributing writer for Boardroom magazine.

Sarah’s expertise has been prominently featured in international media, and she has keynoted events worldwide. Backed by years of experience and supported by solid research, she remains committed to helping organizations plan for their futures and prosper in the new economy.

Breakout Session Presenters